# Supermarket Trends Emerging in 2016
Among the top trends we will see moving forward in 2016 is a move toward ordering groceries online. Below, we highlight a few of the emerging trends that are likely to show increased popularity over the next several months.
## Online Shopping and Curbside Pickup
Shopping online has been increasing in popularity over the last few years, and it is expected to show a dramatic surge this year.
Supermarkets that have not previously made this option available will now need to do so in order to remain competitive. Research indicates there will also be an increase in the use of curbside pickup for groceries.
## Digital Technology
At the same time, retailers will begin to make increased use of digital technology by connecting with consumers via their smartphones. This is particularly true among millennials, the vast age group that comprises most consumers, particularly as members of this demographic begin to start their own families.
Moving away from acrylic sign holders, more supermarkets will also now begin installing Electronic Shelf Labels and beacons. This new technology offers an innovative way to connect with consumers while they are in the store via their preferred apps.
## Smaller Format Stores Become Commonplace
The supermarket will also shrink in size, as an increasing number of brands will open smaller format stores in an effort to cater to smaller households. This is proving to be particularly common in urban areas.
## In-Store Entertainment to Lure Consumers
Store entertainment is yet another growing trend. Larger supermarket operators will seek to take full advantage of the space inside their stores in an effort to entice consumers by promoting special events. This will include not only product sampling but also cooking demos and nutritional tours.
## In-Store Dining with Light Fare
We are also likely to see an increasing trend toward in-store dining. Many large supermarket operators are now offering in-store cafes featuring light menus.