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How To Expand Your Retail Business

If you are already running your business, you may be wondering how to take the next step and grow your business even more.

Stop scrolling through literature found on racks full of books and magazines in search for an answer and read some simple advice here.

## Open A New Retail Location

It's not the best solution, but it's the first one for many who consider expansion. You will have to do a careful research and planning, but in the end, having multiple stores will enable you to widen your brand's reach and get in front of new customers.

## Expand To The Internet

You can do it by many different means:

## Through a web site

The key is to land your Web site in search engine results and make it visible. Draw visitors into your site with attractive design and interesting content based on your research of target audience and it'll for sure grow your customer base.

## Through online marketplaces

You could start selling your products by creating accounts on online marketplaces such as Amazon, Jet and eBay, since some customers prefer that kind of shopping. Be flexible. It could help you not only to increase your sales, but to bring people to your own Web site.

## Through mobile

Explore some of the ecommerce platforms that offer mobile capabilities and reach those customers who like to shop that way.

## Through social networks

You cannot avoid being a part of social media world. Consider all options that could allow you to be reachable on these networks and offer customers opportunity to purchase the items they want easily.

## Add new items or services to your offering

Think about your present customers and their needs and how you can offer them complementary products or even services.

For example, one company that started off by selling maternity clothes expanded by providing children's clothes as well. The other company started to offer podiatry services along with selling footwear and training gear.

## Target Other Markets

Your current market is serving you well. Are there others?

Introducing your business to other markets comes with certain risk, so do your part and investigate if there could be a demand for your products and services somewhere else, maybe associated with the current market.

For example, if your consumer market ranges from teenagers to college students, think about where these people spend most of their time. You could introduce your business to schools, clubs or colleges.

## Take a Road Trip and Open a Pop-Up Store

When you want to determine whether you should open a new location, but you don't have enough money to risk it, you can take a road trip and set up a pop-up store. It's a short-term sales space that allows you to explore the scenes and potentially open a permanent store in that locality.