There are many factors that contribute to purchasing habits of customers. Although it's not often mentioned, one of the most important factors is the interior design of your retail store.
When it comes to designing the interior of your store, there are lots of aspects to consider: you can implement innovative techniques, as well as resort to traditional design strategies.
Whatever you do, the interior design of your store will affect your sales and the happiness of your customers.
So, here is the step-by-step guide for designing your shop:
The entrance - also called the threshold area - is the place where your customers meet you for the first time.
So, it's crucial to make a good first impression.
In this area, your customers try to get to know you, they speculate about whether your shop is expensive or cheap and whether you offer quality products.
Keep in mind that, because this is a transition area, customers are likely to miss some product you place here.
A well-known fact states that about 90% percent of customers unconsciously turn right after entering the store.
This is an important place: it's the place where your customers really start to pay attention to your products.
So, make sure that you place the products you want to promote in here, like new items, high demand products, etc.
After turning right, you should offer your customers a path to walk through. This should be a comfortable area where they can browse through your products with ease.
Here, your customers get the maximum exposure to your products; it's a great place to strategically control the purchases of your customers.
While implementing all of the strategies above, and offering your customers a flowing experience towards buying your products, you should slow them down at one point, so that they do not quickly finish browsing and leave your store.
Most retailers use the strategy called merchandise outposts which relies on the idea of displaying products in a way that would slow down your customers.
Make sure that you have your most important products at the eye-level. And for better visibility of your products, you can use retail shelf dividers.
As much as you can, you should make sure that your customers go through a comfortable browsing and shopping process.
Here is the last stop of shopping. Although the shopping process is pretty much finished in this area, the position of the counters is quite important.
After all, there is something called last minute purchase.
Counters should be big enough for your customers to be able to place their bags on, the design should be appropriate to your brand and your employees should always be polite.
So, as long as you keep these rules in mind, there's no reason that you should fail in the interior design of your store.