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Color in Retail - Does it Impact Consumer Purchase Decisions?

October 8th, 2018 in category Industry News
by Clip Strip Corp

Retailers work tirelessly to get the attention of consumers every day. And while some grand efforts like advertisements and offers do help a lot in bringing customers to your shop, sometimes even the simplest things like the color also determine whether or not you will get customers.

Research shows that people make up their minds about a certain product by up to 85% relying solely on color, so you might as well start paying attention to it, not just for your items, but also for your shop at large.

How to Choose Color

Colors in a retail shop can be used to:

  • Create a mood
  • Grab attention
  • Depict a theme

Bright Colors

People are very responsive to vividly colored objects. A bright yellow product is certainly attention grabbing and can push someone to buy something impulsively. Having some vibrantly colored items in the most conspicuous places can truly improve your sales.

The catch is that you must not have a rainbow in your retail store. Use bright colors sparingly, but make sure to use them all the same. Just don’t horribly clash the flashing colors.

You might even consider having sign holders for your retail shop painted brightly, as their sole purpose is that of attracting attention.

Calming Colors

Besides the products you are selling, the very environment within your shop also plays a role determining in whether or not consumers will carry out business with you, and whether they will make a habit of visiting your store regularly.

A great way to enhance the appearance of your shop is by having walls painted in warm, soft, glowing and calming colors.

Some colors such as brown and orange create a warm environment, which is rather inviting. Other colors such as green and blue have a relaxing and calming effect. If used well, these colors can go a long way into creating an inviting, cheery or calming mood.

You can even use colors to create certain themes, especially the themes that reflect on your business or your own personal tastes. Colors such as green and blue are reminiscent of open fields and the sky, and using them creatively can bring out the theme exceptionally well.


As you go about thinking of how best to expand your retail shop, do not take the colors you use in your shop for granted. For all you know, they could be the only thing that make your products fly off your shelves.