A successful holiday season is all about attracting more customers, building lasting relationships with them, and increasing sales. Some recent research shows that the holidays are the most productive time for retailers. Holiday sales can make up to 40% of all annual transactions – for both small and medium-sized retailers.
There is a lot you can do to boost your retail sales and boost profits as much as possible. But, you have to be proactive. If you sit back and do nothing, the holiday season will unfold right in front of you. It's up to you to make things happen.
Listed below are three things you can do to boost your retail sales during holidays:
Studies show that during holidays more than half of all consumers do their shopping online. With the many customers looking forward to doing their shopping online during the holiday season, it's crucial to increase your online presence to take advantage.
Some of the things you can do to boost your online presence include:
Sprucing up your website- Make sure that your website is attractive, professional, user-friendly, mobile-friendly, easy to navigate, and up-to-date with recent products and information.
Promoting your website- Having an attractive website is not enough. Use SEO, Pay per Click, link building and other strategies to promote it. You can hire professionals to optimize and promote your website to potential customers.
Using coupons- Look for websites that offer coupons online and post them online. Consumers visit coupon sites for great discounts and offers.
Taking advantage of social media- Make sure that your business is present on facebook, twitter, and other social media sites. Engaging potential users on social media has been proven to build trust and better relationships with potential customers.
During the holiday season, shoppers search for great deals and discounts. One of the best ways to boost sales is to provide discounts and freebies.
For instance, you can offer free shipping, give freebies with certain purchases, after-sale delivery, etc. Offer quality products at the best deals.
With the many retailers offering the same product, being unique and offering great value can help you to be ahead of the competition.
Offer quality products; consider the packaging, customer care, after sale service, complaints handling, etc. The value will encourage consumers to vouch for you to other people.
There are many things you can do to increase sales during the holiday season. Listed above are among the sure fire ways to get more customers to buy your products. Be proactive and get out there - don’t let the holiday season pass you by as you watch.
To ensure that the store is doing all it can to attract customer purchases, whether they are intended or via an impusle; utilize color coded sections, clip strips for impulse or cross sales, use sign holders to get your messages across whether they are off the shelf, from the ceiling using magnetic ceiling hooks to help hang signage where appropriate, or on a display top. Shelf dividers can keep the products neat, easier to see and much more attractive. Your store appearance and in-store marketing can make the difference between just having browsers or shoppers.