In-Store Marketing, Merchandising and General Advertising Definition of Terms
The “Holy Grail” for consumer product manufacturers is getting their products onto the shelves of the popular, major retail chains and before the eyes of prospective consumers. This is much easier to say than do. Of course, long established companies such as SC Johnson, Proctor & Gamble, among others, have a huge advantage in terms brand recognition, sales-track records, established relationships and overall influence. For everybody else it is very difficult and expensive to get even one SKU onto a shelf, at one location to test a product. Even an opportunity to have a temporary point of purchase display is a challenge. The basic truth is that every inch of a store is hard to reach for manufacturers, especially smaller ones, but there are ways of “breaking through.”
Retailers and Brands need to think in terms of being In-Store Partners…. Many brand marketers and retail store executives believe that in-store product merchandising is an extraneous expense and needs to be considered only after all other sales and marketing channels have been exhausted. Some brands and retailers view “merchandising” as the other party’s responsibility. Make no mistake; this thinking is a huge mistake and causes many products to flounder and both parties to suffer the consequences.
Easy TIPS and TRICKS to help with this important but sometimes undervalued revenue stream. Do you shop online? Of course you do, who doesn’t these days. The art of the “cross-sale” is alive and well in cyber-shopping land. You may or may not know it, but copy like “You Might Also like” and “Do You Need…?” are ways to get you thinking in terms of other products. Of course “related items” is the most popular way to get customers to increase shopping basket size. There isn’t a successful online retailer that doesn’t use this technique at some point in their web marketing.
We notice that all too many Retailers and their Brand partners are hesitant to include Retail Ceiling Signage into their Marketing Action Plans.
In-Store Communication is a critical marketing method for brands and retailers alike. After all the efforts to get your customer to the store have paid off and now the responsibility is to make sure that these customers find what they are looking for and/or are inspired to make an unintended purchase.
Hang tabs aide in the merchandising of product on peg hooks or on Clip Strip® Merchandisers. Easy to use and adhere to packaging, hang tabs eliminate the need for expensive additional packaging costs while providing products merchandising flexibility at the store. They are clear which provides no blocking of package design or product information.
A successful Clip Strip® Merchandising Strip program depends on a number of factors:
For Brands/Consumer Package Goods Manufacturers, the physical requirements of your package for an attractive display and the expectations of the retail operation(s) that will be displaying your strip in their stores are a summary of the considerations.
The goal is to display your product as attractively as possible and thus generate sales for the retailer and of course, for you. We offer a range of strips because packaging can vary a great deal. In order for us to help you get the best strip match for your merchandise we need to know something about the packaging you use.