Date added: 07/26/2016 How Grocery Stores Will Look Like in the Near Future
Grocery stores have been changing dramatically over the years. This means that the grocery stores as you know them now will be very different in the near future.
According to a survey conducted by PWC, most shoppers believe that the future of the grocery industry will be centered on a shopping experience that will be simple but targeted to meet their needs.
Currently, most grocery stores are relying on slatwall hooks to display their products due to the number of benefits that the slatwall option presents to them.
You will find that this option is cheap, easy to install, uses the available space conveniently and versatile.
What Consumers Expect in Grocery Stores?
A huge number of shoppers have not yet shifted from the conventional grocery stores. You are aware that there is quite a number of online grocery shopps available today. However, a majority of customers are still yearning for a way to engage with stores digitally.
If you consider their sentiments on the PWC survey, then it is evident that they also need more organic foods and also ethnic options in the grocery stores.
As a grocery store owner, you should also not do away with the loyalty programs you offer them but rather look at ways of making them have more tangible and flexible benefits.
How Will You Be Able to Meet the Needs of The Future Shoppers?
Your shoppers have preferences that are not being met at the moment, as they seek better grocery store services and aren't getting them. Most of them bemoan the long lines they are forced to make, crowded parking lots and aisles, and unhelpful staff.
You can rectify all these issues by preparing your grocery store to offer the expected future experience. You can start by doing the following;
- Consider the ways to satisfy the needs and wants of your individual customers.
- Segmenting in order to target all the demographics that make up your future customer base and ensure that you find out what your customers in different stores prefer and the features you can install as a matter of priority.
- You can get to know the people in your aisles daily and find out their expectations and preferences in order to personalize their future experiences in your grocery store.
You must improve the in-store experience that your customers stand to get in order to satisfy them and be in line with the future of grocery stores.